Denish Shah

6편

• Societal Spillovers of TV Advertising: Social Distancing During a Public Health Crisis
  jm · 2022 · 인용 14 · COVID-19 Pandemic Impacts
• Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices
  jmr · 2016 · 인용 36 · Customer churn and segmentation
• Managing Customer Profits: The Power of Habits
  jmr · 2014 · 인용 73 · Consumer Market Behavior and Pricing
• Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data
  jmr · 2014 · 인용 24 · Consumer Market Behavior and Pricing
• Unprofitable Cross-Buying: Evidence from Consumer and Business Markets
  jm · 2012 · 인용 89 · Customer Service Quality and Loyalty
• <b>Practice Prize Paper</b>—Uncovering <i>Implicit</i> Consumer Needs for Determining <i>Explicit</i> Product Positioning: Growing Prudential Annuities' Variable Annuity Sales
  mksci · 2010 · 인용 9 · Consumer Behavior in Brand Consumption and Identification