19
논문
2,254
피인용 합
2003
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
20052010201520202025
소속
Goethe University Frankfurt2003–2022 · 16편
Deakin University2017 · 1편
불러오는 중…
03논문
19편
- EXPRESS: Firms’ Focus on Brand and Customer Management: Measurement, Development, and Financial Consequences
- Measuring Self-Preferencing on Digital Platforms
- Mapping Market Structure Evolution
- How Does the Adoption of Ad Blockers Affect News Consumption?
- Estimating Network Effects in Two-Sided Markets
- Consumer Protection on Kickstarter
- How Customer Referral Programs Turn Social Capital into Economic Capital
- Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data
- Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?
- Two New Features in Discrete Choice Experiments to Improve Willingness-to-Pay Estimation That Result in SDR and SADR: Separated (Adaptive) Dual Response
- The Impact of Buy-Now Features in Pay-per-Bid Auctions
- Not All Fun and Games: Viral Marketing for Utilitarian Products
- <b>Practice Prize Paper</b>—PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising
- Seeding Strategies for Viral Marketing: An Empirical Comparison
- Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation
- Drivers of the Long Tail Phenomenon: An Empirical Analysis
- Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm's Future Orientation
- Referral Programs and Customer Value
- Internet-Based Virtual Stock Markets for Business Forecasting