Editorial: An Update on the Frontiers Section

Frontiers is a new section positioned as a prestigious subbrand under the Marketing Science umbrella. Its purpose is to encourage and nurture timely research with potentially high impact in quantitative marketing with a differentiated format and review process. In this issue, we publish the first set of three papers in Frontiers. This editorial describes (i) the papers and how they fit the goals of Frontiers and (ii) the minor changes in the Frontiers’ review process to improve efficiency and consistency for both authors and the journal.

• 저널Marketing Science
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• DOI10.1287/mksc.2019.1199
• 저자K. Sudhir