Thomas J. Steenburgh

6편

• Managing Laggards: The Importance of a Deep Sales Bench
  jmr · 2019 · 인용 24 · Experimental Behavioral Economics Studies
• Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
  ms · 2017 · 인용 39 · Digital Marketing and Social Media
• The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
  mksci · 2014 · 인용 44 · Consumer Market Behavior and Pricing
• Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
  mksci · 2013 · 인용 199 · Economic and Environmental Valuation
• Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
  jm · 2012 · 인용 73 · Consumer Retail Behavior Studies
• An Investigation of Earnings Management Through Marketing Actions
  ms · 2010 · 인용 1 · Corporate Finance and Governance