4
논문
268
피인용 합
2013
첫 논문
2024
최근 논문
01저널·주제·방법
02소속·공저
20152020
소속
Lehigh University2013–2024 · 2편
불러오는 중…
03논문
4편
- Swimming With the Shark: The Effects of Platform Price Promotion and In-Platform Advertising on Third-Party Retailer Performance in Hybrid Online Retailing
- Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
- “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons
- Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights