Rebecca W. Hamilton

8편

• Customization and the Customer Journey
  jm · 2025 · 인용 0 · Product Development and Customization
• Paying with Money or Paying with Points: How Variable Versus Fixed Exchange Rates Influence Loyalty Point Redemption
  jmr · 2024 · 인용 7 · Financial Markets and Investment Strategies
• Leveraging Opportunities and Managing Risks in Marketing Research
  jmr · 2023 · 인용 6 · Management and Marketing Education
• Navigating Shared Consumption Experiences: Clarity About a Partner’s Interests Increases Enjoyment
  jmr · 2021 · 인용 39 · Customer Service Quality and Loyalty
• When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence
  jmr · 2018 · 인용 40 · Consumer Market Behavior and Pricing
• When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence
  jmr · 2018 · 인용 12 · Consumer Market Behavior and Pricing
• Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers
  jm · 2016 · 인용 193 · Consumer Behavior in Brand Consumption and Identification
• Return on Service Amenities
  jmr · 2016 · 인용 19 · Economic and Environmental Valuation