11
논문
529
피인용 합
2005
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
2005201020152020
소속
University of Florida2005 · 1편
Emory University2011–2024 · 8편
불러오는 중…
03논문
11편
- Customization and the Customer Journey
- Sponsored Product-Based Competition and Customer Engagement: A Study of an Esports Competition in the Video Game Industry
- Investigating the Effects of Excise Taxes, Public Usage Restrictions, and Antismoking Ads Across Cigarette Brands
- Season Ticket Buyer Value and Secondary Market Options
- A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns
- Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment
- What Happens When Manufacturers Perform The Retailing Functions?
- The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes
- The Impact of Candidate Appearance and Advertising Strategies on Election Results
- Stockouts in Online Retailing
- Research Note: A Dynamic Programming Approach to Customer Relationship Pricing