38
논문
5,487
피인용 합
2010
첫 논문
2026
최근 논문
01저널·주제·방법
02소속·공저
2010201520202025
소속
Georgia State University2011–2019 · 24편
Huazhong University of Science and Technology2015–2026 · 6편
Indian School of Business2015–2021 · 7편
Singapore Management University2015–2016 · 3편
Brock University2026 · 1편
불러오는 중…
03논문
38편
- Customer Acquisition Through Intermediaries (vs. Brand) Shapes Lifetime Value: Evidence From the Hotel Industry
- Special Issue: Transformative Marketing and Operations Management
- Special Issue of <i>Production and Operations Management</i> Special Issue: Transformative Marketing and Operations Management
- Special Issue of <i>Production and Operations Management</i> Special Issue: Transformative Marketing and Operations Management
- Modeling Emerging-Market Firms’ Competitive Retail Distribution Strategies
- Generating Competitive Intelligence with Limited Information: A Case of the Multimedia Industry
- Transformative Marketing: The Next 20 Years
- Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry
- Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet–Based Outcomes
- A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
- Dynamically Managing a Profitable Email Marketing Program
- Integrating Theory and Practice in Marketing
- The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets
- Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation
- Are you Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior
- Creating Enduring Customer Value
- Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap
- Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices
- Introduction: Is Customer Satisfaction (Ir)relevant as a Metric?
- Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry
- Competitive Advantage through Engagement
- Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
- Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer
- Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium
- Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment
- Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context
- Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors
- Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data
- <b>Practice Prize Winner</b>—Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
- Measuring and Managing a Salesperson's Future Value to the Firm
- Unprofitable Cross-Buying: Evidence from Consumer and Business Markets
- Recovering Hidden Buyer–Seller Relationship States to Measure the Return on Marketing Investment in Business-to-Business Markets
- Defining, Measuring, and Managing Business Reference Value
- Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
- Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
- Assessing the Effect of Marketing Investments in a Business Marketing Context
- Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
- Driving Profitability by Encouraging Customer Referrals: Who, When, and How
04합친 기록
- A5112780684V. Kumar · 7편 · ORCID · 대표 기록
- A5101547066V. Kumar · 2편 · 같은 이름 + 공저자 겹침
- A5102961473V. Kumar · 28편 · 같은 이름 + 공저자 겹침
- A5130214599V. Kumar · 1편 · same name + years + field + institution