Rik Pieters

22편

• Improving the Discriminant Validation of Multi-Item Scales
  jmr · 2025 · 인용 0 · Advanced Statistical Modeling Techniques
• AdGazer: Improving Contextual Advertising with Theory-Informed Machine Learning
  jm · 2025 · 인용 0 · Gaze Tracking and Assistive Technology
• Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drugs
  jmr · 2023 · 인용 2 · Survey Sampling and Estimation Techniques
• Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines
  jmr · 2022 · 인용 32 · Psychometric Methodologies and Testing
• Attention Trajectories Capture Utility Accumulation and Predict Brand Choice
  jmr · 2022 · 인용 29 · Consumer Behavior in Brand Consumption and Identification
• Assessing Sensitive Consumer Behavior Using the Item Count Response Technique
  jmr · 2019 · 인용 12 · Survey Sampling and Estimation Techniques
• Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts
  jmr · 2018 · 인용 44 · Survey Methodology and Nonresponse
• Misresponse to Survey Questions: A Conceptual Framework and Empirical Test of the Effects of Reversals, Negations, and Polar Opposite Core Concepts
  jmr · 2018 · 인용 14 · Social and Intergroup Psychology
• Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
  jmr · 2015 · 인용 36 · Consumer Behavior in Brand Consumption and Identification
• The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred
  mksci · 2014 · 인용 62 · Aesthetic Perception and Analysis
• The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001
  jmr · 2013 · 인용 77 · Corporate Finance and Governance
• Copy Alert: A Method and Metric to Detect Visual Copycat Brands
  jmr · 2013 · 인용 59 · Color perception and design
• Emotion-Induced Engagement in Internet Video Advertisements
  jmr · 2011 · 인용 417 · Media Influence and Health
• When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
  jmr · 2011 · 인용 111 · Consumer Market Behavior and Pricing
• Ad Gist: Ad Communication in a Single Eye Fixation
  mksci · 2011 · 인용 70 · Digital Marketing and Social Media
• The Stopping Power of Advertising: Measures and Effects of Visual Complexity
  jm · 2010 · 인용 456 · Consumer Behavior in Brand Consumption and Identification
• The Stopping Power of Advertising: Measures and Effects of Visual Complexity
  jm · 2010 · 인용 413 · Aesthetic Perception and Analysis
• Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
  mksci · 2010 · 인용 165 · Consumer Market Behavior and Pricing
• Reducing Social Desirability Bias through Item Randomized Response: An Application to Measure Underreported Desires
  jmr · 2010 · 인용 157 · Survey Sampling and Estimation Techniques
• Raising the BAR: Bias Adjustment of Recognition Tests in Advertising
  jmr · 2010 · 인용 74 · Consumer Behavior in Brand Consumption and Identification
• Optimal Feature Advertising Design Under Competitive Clutter
  ms · 2007 · 인용 189 · Consumer Market Behavior and Pricing
• Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory
  ms · 2002 · 인용 442 · Consumer Behavior in Brand Consumption and Identification

• A5109243479Rik Pieters · 22편 · 대표 기록
• A5051880457PietersRik · 0편 · 이름 변형