17
논문
5,026
피인용 합
2010
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
University of Pittsburgh2011–2014 · 4편
University of Oxford2015–2025 · 8편
불러오는 중…
03논문
17편
- Online Venting: The Impact of Temporal Proximity Cues and Emotionality on Perceptions of Negative Online Review Value
- Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes
- Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising
- Fields of Gold: Scraping Web Data for Marketing Insights
- Blame the Bot: Anthropomorphism and Anger in Customer–Chatbot Interactions
- Real-Time Brand Reputation Tracking Using Social Media
- In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
- When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
- Online Shopping and Social Media: Friends or Foes?
- A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
- Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
- Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks
- Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
- Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
- The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace
- Microfinance Decision Making: A Field Study of Prosocial Lending
- Deriving Value from Social Commerce Networks