01이 칸의 논문
- Navigating the Influencer Marketplace: Long-Tail Effects and Content Strategies
- Influencer Authenticity Cues, Connectedness, and Purchase Decisions
- Does Social Bot Help Socialize? Evidence from a Microblogging Platform
- Dancing to the #Challenge: The Effect of TikTok on Closing the Artist Gender Gap in the Music Industry
- Geographical Pattern of Online Word of Mouth: How Offline Environment Influences Online Sharing
- The Effects of the FTC Policy and Affiliation Disclosures on Product Review Video Engagement: Evidence from YouTube
- The Impact of Digital Profile Enrichment on Charitable Giving on Social Networking Sites
- Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing
- Navigating the Digital Terrain of Prosocial Disclosures and Likability
- Commercializing Social Media? How Showrooms on Social Media Fan Pages Influence Customer Behavior
- Impact of Bot Involvement in an Incentivized Blockchain-Based Online Social Media Platform
- Do “Likes” in a Brand Community Always Make You Buy More?
- Design for Social Sharing: The Case of Mobile Apps
- Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry
- The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014
- The Impact of Subscription Reciprocity on Charitable Content Creation and Sharing: Evidence from Twitter on Giving Tuesday
- The Importance of Interactions Between Content Characteristics and Creator Characteristics for Studying Virality in Social Media
- Tempting Fate: Social Media Posts, Unfollowing, and Long-Term Sales
- Nurturing Online Communities: An Empirical Investigation
- Using Retweets When Shaping Our Online Persona: Topic Modeling Approach
- Monetary Incentive and Stock Opinions on Social Media
- How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model
- Playing to the Crowd? Digital Visibility and the Social Dynamics of Purchase Disclosure
- How Does Social Media Impact Bitcoin Value? A Test of the Silent Majority Hypothesis
- The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms
- The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks
- Herding and Social Media Word-of-Mouth: Evidence from Groupon
02같은 주제, 다른 방법
- The Effect of Popularity Cues and Peer Endorsements on Assertive Social Media Ads
- The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services
- Know Your Firm: Managing Social Media Engagement to Improve Firm Sales Performance
- How Ephemerality Features Affect User Engagement with Social Media Platforms
- Post-Story: Influence of Introducing Story Feature on Social Media Posts
- Socialize More, Pay Less: Randomized Field Experiments on Social Pricing
- Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising
- Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments
- Measuring Brand Favorability Using Large-Scale Social Media Data
- Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments