01이 칸의 논문
- The Effect of Popularity Cues and Peer Endorsements on Assertive Social Media Ads
- The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services
- Socialize More, Pay Less: Randomized Field Experiments on Social Pricing
- Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments
- Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments
02같은 주제, 다른 방법
- Navigating the Influencer Marketplace: Long-Tail Effects and Content Strategies
- Influencer Authenticity Cues, Connectedness, and Purchase Decisions
- Does Social Bot Help Socialize? Evidence from a Microblogging Platform
- Dancing to the #Challenge: The Effect of TikTok on Closing the Artist Gender Gap in the Music Industry
- Geographical Pattern of Online Word of Mouth: How Offline Environment Influences Online Sharing
- The Effects of the FTC Policy and Affiliation Disclosures on Product Review Video Engagement: Evidence from YouTube
- The Impact of Digital Profile Enrichment on Charitable Giving on Social Networking Sites
- Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing
- Navigating the Digital Terrain of Prosocial Disclosures and Likability
- Commercializing Social Media? How Showrooms on Social Media Fan Pages Influence Customer Behavior