01이 칸의 논문
- Sustainable Product Profit Potential and Availability
- Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry
- Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising
- Corporate Board Interlocks and New Product Introductions
- Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation
- The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry
- Provision of Optional versus Standard Product Features in Competition
02같은 주제, 다른 방법
- EXPRESS: Product Portfolio Choices with Product Life Cycles
- University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers
- Does Company Size Shape Product Quality Inferences? Larger Companies Make Better High-Tech Products, but Smaller Companies Make Better Low-Tech Products
- When and How Slow Motion Makes Products More Luxurious
- A Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
- An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind
- A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?
- Mixing It Up: Unsystematic Product Arrangements Promote the Choice of Unfamiliar Products
- A Model of Two-Sided Costly Communication for Building New Product Category Demand
- An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints