Journal of Marketing

논문 목록

2026 2025 2024 2023 2022 2021

1월5 2월3 3월2 4월2 5월3 6월2 7월6 8월4 9월3 10월6 11월5 12월4

2023년 2월3편 · 2023년 45편

“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
John P. Costello, Jesse Walker, Rebecca Walker Reczek

2/23 · Vol. 87(6) · 인용 19

주제온라인 평점과 순위방법실험실·온라인 실험
Does Bad Medical News Reduce Preferences for Generic Drugs?
Manuel Hermosilla, Andrew T. Ching

2/3 · Vol. 88(1) · 인용 6

주제온라인 평점과 순위방법준실험·자연실험
The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution
Fangfei Guo, Yan Liu

2/3 · Vol. 87(6) · 인용 21

주제옴니채널 소매방법준실험·자연실험