IS Atlas
ms·2014년 3월 7일

Crowdsourcing with All-Pay Auctions: A Field Experiment on Taskcn

Tracy Xiao Liu, Yang Jiang, Lada A. Adamic, Yan Chen

Management Science

245
피인용
19.7
FWCI
39
IS/마케팅/OM 탑저널 피인용
62
IS/마케팅/OM 탑저널 참고문헌
01Abstract

To explore the effects of different incentives on crowdsourcing participation and submission quality, we conduct a randomized field experiment on Taskcn, a large Chinese crowdsourcing site using mechanisms with features of an all-pay auction. In our study, we systematically vary the size of the reward as well as the presence of a soft reserve, or early high-quality submission. We find that a higher reward induces significantly more submissions and submissions of higher quality. In comparison, we find that high-quality users are significantly less likely to enter tasks where a high-quality solution has already been submitted, resulting in lower overall quality in subsequent submissions in such soft reserve treatments. Data, as supplemental material, are available at http://dx.doi.org/10.1287/mnsc.2013.1845 . This paper was accepted by Uri Gneezy, behavioral economics.

02연구 흐름

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03비슷한 논문

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04이후 연구

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05선행 연구

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06서지 정보