'Way Better' with WOM : advertising @ work

Consumers have always influenced how a message is spread and what is said about a certain brand or product. It is just that in the last few years, brands have not been able to ignore the fact, as Social Media has made it so obvious, says Ryan McFadyen, Co-owner of HaveYouHeard marketing, an agency that has been creating conversations and making powerful connections for South Africa's top brands since 2008.

• 저널Journal of Marketing · 2012(—) · 6–7
• 토픽Digital Marketing and Social Media · Sociology and Political Science
• 저자Lindsey Kin