David A. Schweidel

25편

• Picture Perfect: Engaging Customers with Visual Generative AI
  jm · 2025 · 인용 10 · Persona Design and Applications
• Emotionality in Political Social Media Communications: The Moderating Role of Audience Diversity
  isr · 2025 · 인용 2 · Social Media and Politics
• Applying Large Language Models to Sponsored Search Advertising
  mksci · 2025 · 인용 1 · Consumer Market Behavior and Pricing
• TM-OKC: An Unsupervised Topic Model for Text in Online Knowledge Communities
  misq · 2024 · 인용 4 · Recommender Systems and Techniques
• What Holds Attention? Linguistic Drivers of Engagement
  jm · 2023 · 인용 76 · Language, Metaphor, and Cognition
• Frontiers: Supporting Content Marketing with Natural Language Generation
  mksci · 2022 · 인용 116 · Digital Marketing and Social Media
• Paywall Suspensions and Digital News Subscriptions
  mksci · 2022 · 인용 17 · Consumer Market Behavior and Pricing
• Capturing Marketing Information to Fuel Growth
  jm · 2020 · 인용 108 · Consumer Market Behavior and Pricing
• Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model
  mksci · 2020 · 인용 71 · Digital Marketing and Social Media
• Uniting the Tribes: Using Text for Marketing Insight
  jm · 2019 · 인용 683 · Digital Marketing and Social Media
• Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?
  mksci · 2019 · 인용 64 · Digital Marketing and Social Media
• Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic
  mksci · 2019 · 인용 34 · Digital Marketing and Social Media
• A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns
  mksci · 2018 · 인용 37 · Media Influence and Politics
• Binge Watching and Advertising
  jm · 2016 · 인용 170 · Digital Marketing and Social Media
• Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity
  mksci · 2016 · 인용 87 · Digital Marketing and Social Media
• Transaction Attributes and Customer Valuation
  jmr · 2015 · 인용 26 · Customer churn and segmentation
• Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice
  jmr · 2014 · 인용 318 · Digital Marketing and Social Media
• A Multiactivity Latent Attrition Model for Customer Base Analysis
  mksci · 2014 · 인용 34 · Customer churn and segmentation
• Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline
  mksci · 2014 · 인용 28 · Digital Marketing and Social Media
• Incorporating Direct Marketing Activity into Latent Attrition Models
  mksci · 2013 · 인용 104 · Customer Service Quality and Loyalty
• Online Product Opinions: Incidence, Evaluation, and Evolution
  mksci · 2011 · 인용 574 · Digital Marketing and Social Media
• Portfolio Dynamics for Customers of a Multiservice Provider
  ms · 2011 · 인용 28 · Customer churn and segmentation
• Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data
  jm · 2010 · 인용 44 · Consumer Market Behavior and Pricing
• Predictors of the Gap between Program and Commercial Audiences: An Investigation using Live Tuning Data
  jm · 2010 · 인용 27 · Consumer Market Behavior and Pricing
• Modeling Customer Lifetimes with Multiple Causes of Churn
  mksci · 2010 · 인용 11 · Customer churn and segmentation