Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior

This paper investigates the impact of ad-blockers on online search and purchasing behaviors by empirically analyzing a consumer-level panel data set.

• 저널Marketing Science · 41(1) · 7–18
• 토픽Consumer Market Behavior and Pricing · Marketing
• DOI10.1287/mksc.2021.1309
• 저자Vilma Todri