30
논문
3,327
피인용 합
2010
첫 논문
2025
최근 논문
01저널·주제·방법
02소속·공저
201020152020
소속
Tilburg University2010–2017 · 11편
University of Waikato2010–2011 · 4편
Massey University2011–2017 · 10편
UNSW Sydney2021–2024 · 3편
불러오는 중…
03논문
30편
- How Firms Can Steer Social Media Conversations
- Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness
- Driving Mobile App User Engagement Through Gamification
- Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
- Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
- From Vision to Reality: Lessons in Creating a Marketplace of Ideas
- Reality Check: Infusing Ecological Value into Academic Marketing Research
- Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
- Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand
- Leveraging Brand Equity for Effective Visual Product Design
- Challenging the Boundaries of Marketing
- <i>JM</i> as a Marketplace of Ideas
- Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
- The Dynamic Interplay between Recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics
- Marketing Budget Allocation Across Countries: The Role of International Business Cycles
- Brand Buzz in the Echoverse
- How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
- Losses Loom <i>Longer</i> than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time
- Fanning the Flames? how Media Coverage of a Price War Affects Retailers, Consumers, and Investors
- The Challenge of Retaining Customers Acquired with Free Trials
- Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising
- Price and Advertising Effectiveness over the Business Cycle
- Optimizing Retail Assortments
- Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
- The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity
- Incorporating Context Effects into a Choice Model
- What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
- The Long-Term Effect of Marketing Strategy on Brand Sales
- Estimating Cannibalization Rates for Pioneering Innovations
- Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions