01이 칸의 논문
- The Effect of Voice AI on Digital Commerce
- Strategic Expectation Setting of Delivery Time on Marketplaces
- Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Stations at Alibaba
- Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales
- Improving Convenience or Saving Face? An Empirical Analysis of the Use of Facial Recognition Payment Technology in Retail
- The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preferences
- Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior
- The Impact of an Augmented-Reality Game on Local Businesses: A Study of Pokémon Go on Restaurants
- The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform
- Early Bird Versus Late Owl: An Empirical Investigation of Individual Shopping Time Habit and its Effects
- The Comparative Performance of Online Referral Channels in E-Commerce
- When the Bank Comes to You: Branch Network and Customer Omnichannel Banking Behavior
- How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?
- When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition
- Distance and Local Competition in Mobile Geofencing
- Value of Local Showrooms to Online Competitors
- Impact of Live Chat on Purchase in Electronic Markets: The Moderating Role of Information Cues
- Operationalizing Regulatory Focus in the Digital Age: Evidence from an E-Commerce Context
- The Dynamics of Online Consumers’ Response to Price Promotion
- When Discounts Hurt Sales: The Case of Daily-Deal Markets
- Consumer Preferences, Cannibalization, and Competition: Evidence from the Personal Computer Industry
02같은 주제, 다른 방법
- To Adopt or Not: The Paradox of AR Fitting Technology in Retail Channels
- Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence From Live Stream Selling
- Disentangling the Customer-Level, Cross-Channel Effects of Large-Order-Advantaged Online Shipping Policies
- The Impact of Online Q&As on Product Sales: The Case of Amazon Answer
- Fun Shopping: A Randomized Field Experiment on Gamification
- Show Me the Money: The Economic Impact of Membership-Based Free Shipping Programs on E-Tailers
- Stuck Online: When Online Engagement Gets in the Way of Offline Sales
- Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment
- Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model
- Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request