01이 칸의 논문
- Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence From Live Stream Selling
- Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Stations at Alibaba
- Fun Shopping: A Randomized Field Experiment on Gamification
- Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment
- Not Registered? Please Sign Up First: A Randomized Field Experiment on the Ex Ante Registration Request
- Complementarity and Cannibalization of Offline-to-Online Targeting: A Field Experiment on Omnichannel Commerce
- When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization
- Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment
02같은 주제, 다른 방법
- To Adopt or Not: The Paradox of AR Fitting Technology in Retail Channels
- The Effect of Voice AI on Digital Commerce
- Strategic Expectation Setting of Delivery Time on Marketplaces
- Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales
- Disentangling the Customer-Level, Cross-Channel Effects of Large-Order-Advantaged Online Shipping Policies
- Improving Convenience or Saving Face? An Empirical Analysis of the Use of Facial Recognition Payment Technology in Retail
- The Impact of Online Q&As on Product Sales: The Case of Amazon Answer
- The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preferences
- Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior
- The Impact of an Augmented-Reality Game on Local Businesses: A Study of Pokémon Go on Restaurants