01이 칸의 논문
- Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Stations at Alibaba
- Linking Clicks to Bricks: Understanding the Effects of Email Advertising on Multichannel Sales
- Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model
- When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization
02같은 주제, 다른 방법
- To Adopt or Not: The Paradox of AR Fitting Technology in Retail Channels
- The Effect of Voice AI on Digital Commerce
- Real-Time Sales Data, Streamer Improvisation, and Sales Performance: Evidence From Live Stream Selling
- Strategic Expectation Setting of Delivery Time on Marketplaces
- Disentangling the Customer-Level, Cross-Channel Effects of Large-Order-Advantaged Online Shipping Policies
- Improving Convenience or Saving Face? An Empirical Analysis of the Use of Facial Recognition Payment Technology in Retail
- The Impact of Online Q&As on Product Sales: The Case of Amazon Answer
- The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preferences
- Fun Shopping: A Randomized Field Experiment on Gamification
- Second Screening—The Influence of Concurrent TV Consumption on Online Shopping Behavior