01이 칸의 논문
- Grocery Shopping for America: Mitigation Strategies for Threats to National Identity
- The Concept of Authenticity: What It Means to Consumers
- Feeling Lonely Increases Interest in Previously Owned Products
- Educational Campaigns for Product Labels: Evidence from On-Shelf Nutritional Labeling
- When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes
- Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
- Inaction Traps in Consumer Response to Product Malfunctions
- The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance
- Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects
- Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
02같은 주제, 다른 방법
- EXPRESS: Dual Market Navigation
- EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
- EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based Pride
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences