투자자 주의와 주식 수익률

• Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
  MKSCI · 2012 · 인용 584 · Seshadri Tirunillai, Gerard J. Tellis
• Beating the Market: The Allure of Unintended Value
  JMR · 2013 · 인용 21 · Aner Sela, Itamar Simonson, Ran Kivetz
• Interpreting the Stock Returns to New Product Announcements: How the past Shapes Investors’ Expectations of the Future
  JMR · 2016 · 인용 66 · Nooshin L. Warren, Alina Sorescu
• The Effect of Brand Acquisition and Disposal on Stock Returns
  JM · 2011 · 인용 125 · Michael A. Wiles, Neil A. Morgan, Lopo L. Rego
• Once Burned, Twice Shy: How Naive Learning, Counterfactuals, and Regret Affect the Repurchase of Stocks Previously Sold
  JMR · 2011 · 인용 259 · Michal Strahilevitz, Terrance Odean, Brad M. Barber
• Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
  JMR · 2014 · 인용 107 · Natalie Mizik
• Marketing Excellence: Nature, Measurement, and Investor Valuations
  JM · 2020 · 인용 121 · Christian Homburg, Marcus Theel, Sebastian Hohenberg
• Customer Satisfaction and Long-Term Stock Returns
  JM · 2016 · 인용 61 · Alina Sorescu, Sorin M. Sorescu

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