434
논문
118
최근 3년
×1.0
비중 변화
01대표 논문
- The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
- Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews
- Demand for “Healthy” Products: False Claims and FTC Regulation
- Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession
- Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery
- Does It Pay to Be Real? Understanding Authenticity in TV Advertising
- The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
- Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation
02최근 주목 논문
2024–2026
- Driving Mobile App User Engagement Through Gamification
- Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach
- Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
- Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis
- Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers
- Sales Pipeline Technology: Automated Lead Nurturing
03이 방법을 쓰는 주제
온라인 평점과 순위 53소셜미디어 마케팅 30옴니채널 소매 25온라인 광고 효과 25온라인 리뷰와 구매 23고객가치와 고객관리 19조직 성과평가와 인센티브 12기업 공시와 투자자 12공급망 정보시스템 11영화 시장과 온라인 평판 11소비자 선택모형 9크라우드펀딩 8
드문 주제
04함께 쓰는 방법
05활발한 연구자
최근 6년 2편 이상
06저널 구성
2703편
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