85
논문
25
최근 3년
×1.2
비중 변화
01대표 논문
- Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
- Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
- When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications
- The Effect of Calorie Posting Regulation on Consumer Opinion: A Flexible Latent Dirichlet Allocation Model with Informative Priors
- Selectively Emotional: How Smartphone Use Changes User-Generated Content
- Online Reputation Mechanisms and the Decreasing Value of Chain Affiliation
- When and how Managers' Responses to Online Reviews Affect Subsequent Reviews
- A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries
02최근 주목 논문
2024–2026
- Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
- Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
- Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness
- Who Shares Fake News? Uncovering Insights from Social Media Users’ Post Histories
- Natural Affect DEtection (NADE): Using Emojis to Infer Emotions from Text
- Talking with Your Hands: How Hand Gestures Influence Communication
03이 방법을 쓰는 주제
04함께 쓰는 방법
05활발한 연구자
최근 6년 2편 이상
06저널 구성
344편
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