67
논문
32
최근 3년
×2.5
비중 변화
01대표 논문
- Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter
- Marketing Agility: The Concept, Antecedents, and a Research Agenda
- Does It Pay to Be Real? Understanding Authenticity in TV Advertising
- Status Games: Market Driving through Social Influence in the U.S. Wine Industry
- Social Profit Orientation: Lessons from Organizations Committed to Building a Better World
- Brand Coolness
- Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action
- Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy
02최근 주목 논문
2024–2026
- Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
- Social Profit Orientation: Lessons from Organizations Committed to Building a Better World
- Emotional Energy: When Customer Interactions Energize Service Employees
- Conceptual Research: Multidisciplinary Insights for Marketing
- The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics
- Sales Pipeline Technology: Automated Lead Nurturing
03이 방법을 쓰는 주제
04함께 쓰는 방법
05활발한 연구자
최근 6년 2편 이상
06저널 구성
305편
MISQ88JM59POM51ISR48JMIS32MS15JMR8MSOM4