문헌 리뷰·메타분석

• Uniting the Tribes: Using Text for Marketing Insight
  JM · 2019 · 인용 683 · Jonah Berger, Ashlee Humphreys, Stephan Ludwig 외
• Marketing in the Sharing Economy
  JM · 2019 · 인용 722 · Giana M. Eckhardt, Mark B. Houston, Baojun Jiang 외
• Inefficiencies in Digital Advertising Markets
  JM · 2020 · 인용 156 · Brett R. Gordon, Kinshuk Jerath, Zsolt Katona 외
• How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
  JM · 2019 · 인용 2,034 · Katherine White, Rishad Habib, David J. Hardisty
• Does It Pay to Be Real? Understanding Authenticity in TV Advertising
  JM · 2018 · 인용 199 · Maren Becker, Nico Wiegand, Werner Reinartz
• When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence
  JMR · 2018 · 인용 40 · Ajay T. Abraham, Rebecca W. Hamilton
• How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance
  JM · 2019 · 인용 146 · Zhiyong Yang, Sijie Sun, Ashok K. Lalwani 외
• A Meta-Analysis of Marketing Communication Carryover Effects
  JMR · 2017 · 인용 61 · Christine Köhler, Murali K. Mantrala, Sönke Albers 외

전체 논문 →

2024–2026

• Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers
  JM · 2024 · 인용 18 · Esther Uduehi, Julian K. Saint Clair, Rowena Crabbe
• Conceptual Research: Multidisciplinary Insights for Marketing
  JM · 2024 · 인용 14 · Irina V. Kozlenkova, Caleb Warren, Suresh Kotha 외
• New Tools, New Rules: A Practical Guide to Effective and Responsible Generative AI Use for Surveys and Experiments in Research
  JM · 2025 · 인용 13 · Simon J. Blanchard, Nofar Duani, Aaron Garvey 외
• From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI
  JM · 2025 · 인용 10 · Edward Yuhang Lai
• Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies
  JM · 2025 · 인용 9 · Katja Gelbrich, Holger Roschk, Sandra Miederer 외
• EXPRESS: Personalization in Marketing Communication: A Meta-Analysis
  JM · 2026 · 인용 0 · Martin Eisend, Dominika Niewiadomska, Guda van Noort

최근 6년 2편 이상

• Martin Eisend
  이 방법 3편 · Copenhagen Business School · 11년차 · 논문 7편
• Chenming Peng
  이 방법 2편 · University of International Business and Economics · 3년차 · 논문 2편
• Constant Pieters
  이 방법 2편 · Copenhagen Business School · 4년차 · 논문 2편
• Rik Pieters
  이 방법 2편 · Tilburg University · 24년차 · 논문 22편
• Tammo H.A. Bijmolt
  이 방법 2편 · University of Groningen · 15년차 · 논문 7편

164편