2023년 7월6편 · 2023년 45편
- Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival
- Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand
- Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
- When Do Marketing Ideation Crowdsourcing Contests Create Shareholder Value? The Effect of Contest Design and Marketing Resource Factors
- The Competitive Effects of Online Reviews on Hotel Demand
- Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels