2021년 10월8편 · 2021년 81편
- Observing Product Touch: The Vicarious Haptic Effect in Digital Marketing and Virtual Reality
- Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data
- Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
- A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions
- Variety Effects in Mobile Advertising
- Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption
- Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back
- How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness