2023년 6월6편 · 2023년 53편
- Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products
- Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves
- Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee–Brand Matching
- The Role of Heritage Connection in Consumer Valuation
- Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics
- “Repayment-by-Purchase” Increases Consumer Debt Repayment