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Marketing Science

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2023년 6월3편 · 2023년 62편

Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19
Shin Oblander, Daniel McCarthy

6/29 · Vol. 42(5) · 인용 19

주제옴니채널 소매
Price Dispersion and Legacy Discounts in the National Television Advertising Market
Sylvia Hristakeva, Julie Holland Mortimer

6/6 · Vol. 42(6) · 인용 4

주제온라인 광고 효과
Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach
Yael Karlinsky-Shichor, Oded Netzer

6/1 · Vol. 43(1) · 인용 40

주제인간과 AI 협업