45
논문
5,720
피인용 합
2002
첫 논문
2026
최근 논문
01저널·주제·방법
저널
JMR18JM15MKSCI4MS4ISR2POM1MISQ1
02소속·공저
20052010201520202025
소속
Pennsylvania State University2002–2013 · 14편
University of North Carolina at Chapel Hill2014–2026 · 16편
불러오는 중…
03논문
45편
- Research-Driven Apps: The Last Mile of Marketing Scholarship
- Value-Partitioning of Sales Contribution in Business Markets
- Getting the Board on Board: Marketing Department Power and Board Interlocks
- Soda Taxes and Marketing Conduct
- Education and Marketing: Decision Making, Spending, and Consumption
- The Ripple Effect of Firm-Generated Content on New Movie Releases
- Lobbying and Product Recalls: A Study of the U.S. Automobile Industry
- Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform
- Marketing Insights from Multimedia Data: Text, Image, Audio, and Video
- Customer Satisfaction and Its Impact on the Future Costs of Selling
- Consumer Boycotts, Country of Origin, and Product Competition: Evidence from China’s Automobile Market
- Organizational Herding in Advertising Spending Disclosures: Evidence and Mechanisms
- The <i>Journal of Marketing Research</i> Today: Spanning the Domains of Marketing Scholarship
- Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys
- Competition and Firm Service Reliability Decisions: A Study of the Airline Industry
- Strategic Manipulation of University Rankings, the Prestige Effect, and Student University Choice
- When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements
- Within-Seller and Buyer–Seller Network Structures and Key Account Profitability
- Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market
- Marketing Channel Management by Multinational Corporations in Foreign Markets
- Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App
- Journal of Marketing Research: Looking Forward
- Relating Online, Regional, and National Advertising to Firm Value
- Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets
- Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings
- Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective
- Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance
- The Chief Marketing Officer Matters!
- Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs
- Cable News Wars on the Internet: Competition and User-Generated Content
- Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms
- Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating Roles
- Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters–Subsidiary Relationship
- Supplier-Selected Referrals
- The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
- Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
- User-Generated Open Source Products: Founder's Social Capital and Time to Product Release
- Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance
- The Stock Market in the Driver's Seat! Implications for R&D and Marketing
- Individual Differences in Brand Schematicity
- Customer Satisfaction Heterogeneity and Shareholder Value
- Governance Mechanisms in Business-to-Business Electronic Markets
- Vicarious Learning in New Product Introductions in the Early Years of a Converging Market
- Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems
- Shaping Up for E-Commerce: Institutional Enablers of the Organizational Assimilation of Web Technologies