01이 칸의 논문
- Over-the-Counter Drug Consumption: How Consumers Deviate from Label Instructions
- How Do Nutritional Warning Labels Affect Prices?
- Drinking Through Good Times and Bad: The Role of Consumer Differences
- Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
- Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market
- Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment
02같은 주제, 다른 방법
- EXPRESS: Dual Market Navigation
- EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
- EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based Pride
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences