01이 칸의 논문
- EXPRESS: Predicting the Memorability of Brand Slogans
- The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
- Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending
- Marketing Ideas: How to Write Research Articles that Readers Understand and Cite
- Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages
- Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective
- Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set
02같은 주제, 다른 방법
- EXPRESS: Dual Market Navigation
- EXPRESS: THE BRAND BACKSTORY AND THE STRATEGIC PERFORMANCE OF TRANSPARENCY
- EXPRESS: Taking a Stance, For Now or Forever: Optimizing the Communication of Corporate Political Activism
- EXPRESS: All the News That’s Fit to Capitalize: How Person Brands Shape Emergent Markets
- EXPRESS: Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion
- EXPRESS: Political Ideology Shapes Consumer Responses to Addictive Products
- EXPRESS: Cushioning the Blow: Reducing Customer Attrition in Response to Price Increase Notifications
- EXPRESS: Local–Global Identity Salience and Creativity: The Mediating Role of Group–Based Pride
- EXPRESS: The Impact of Figure-Ground Reversal (FGR) in Brand Logos on Brand Attitude
- EXPRESS: Less is More (Natural): The Effect of Ingredient Quantity Framing on Consumer Preferences