유통 채널 전략

• Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
  MKSCI · 2010 · 인용 218 · Weon Sang Yoo, Eunkyu Lee
• Retailer-Driven Product Bundling in a Distribution Channel
  MKSCI · 2012 · 인용 112 · Hemant K. Bhargava
• Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
  MKSCI · 2013 · 인용 57 · Zheyin Gu, Yunchuan Liu
• Decision Process Evolution in Customer Channel Choice
  JM · 2011 · 인용 149 · Sara Valentini, Elisa Montaguti, Scott A. Neslin
• Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?
  JM · 2011 · 인용 77 · Richard A. Gooner, Neil A. Morgan, William D. Perreault
• Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication
  JM · 2011 · 인용 149 · Andrea Godfrey, Kathleen Seiders, Glenn B. Voss
• Multitier Store Brands and Channel Profits
  JMR · 2015 · 인용 58 · Wilfred Amaldoss, Woochoel Shin
• Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
  MKSCI · 2013 · 인용 126 · Jan‐Benedict E.M. Steenkamp, Inge Geyskens

2024–2026

• Choice Frictions in Large Assortments
  MKSCI · 2024 · 인용 5 · Olivia Natan
• How Retailers Change Ordering Strategies When Suppliers Go Direct
  JM · 2024 · 인용 2 · Michiel Van Crombrugge, Els Breugelmans, Femke Gryseels 외
• Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition
  JMR · 2025 · 인용 0 · Yue Li, Raghunath Singh Rao, Paola Mallucci
• EXPRESS: Deconstructing Channel Restructuring
  JM · 2025 · 인용 0 · Divya Anand, Vamsi K. Kanuri, Lisa K. Scheer
• Investment Incentives and Relative Bargaining Power in a Multiproduct Distribution Channel
  JMR · 2025 · 인용 0 · Nicole Johnson, Michael Kopel, Clemens Lankisch-Hartmann 외

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