개념·이론 개발

• Marketing in the Sharing Economy
  JM · 2019 · 인용 722 · Giana M. Eckhardt, Mark B. Houston, Baojun Jiang 외
• Consumers and Artificial Intelligence: An Experiential Perspective
  JM · 2020 · 인용 955 · Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler 외
• Creating Boundary-Breaking, Marketing-Relevant Consumer Research
  JM · 2019 · 인용 153 · Deborah J. MacInnis, Vicki G. Morwitz, Simona Botti 외
• How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
  JM · 2019 · 인용 2,034 · Katherine White, Rishad Habib, David J. Hardisty
• Better Marketing for a Better World
  JM · 2021 · 인용 260 · Rajesh Chandy, Gita Venkataramani Johar, Christine Moorman 외
• Marketing Agility: The Concept, Antecedents, and a Research Agenda
  JM · 2020 · 인용 279 · Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha 외
• Traveling with Companions: The Social Customer Journey
  JM · 2020 · 인용 276 · Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws 외
• A Theories-in-Use Approach to Building Marketing Theory
  JM · 2019 · 인용 364 · Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli 외

전체 논문 →

2024–2026

• Conceptual Research: Multidisciplinary Insights for Marketing
  JM · 2024 · 인용 14 · Irina V. Kozlenkova, Caleb Warren, Suresh Kotha 외
• Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
  MKSCI · 2024 · 인용 9 · Ta-Wei Huang, Eva Ascarza
• Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market
  JM · 2024 · 인용 5 · Thomas Derek Robinson, Ela Veresiu
• Better Innovation for a Better World
  JM · 2025 · 인용 4 · Darren W. Dahl, Charles H. Noble, Martin Schreier 외
• Measuring Self-Preferencing on Digital Platforms
  JM · 2025 · 인용 3 · Lukas Jürgensmeier, Bernd Skiera
• Entrepreneurs and Investors: Funding-Induced Distortions in Lean Start-up Product Experiments and Innovation
  MKSCI · 2025 · 인용 2 · K. Sudhir, Onesun Steve Yoo, Z.D. Zhou

최근 6년 2편 이상

• Shrihari Sridhar
  이 방법 2편 · Texas A&M University · 16년차 · 논문 26편
• Pradeep K. Chintagunta
  이 방법 2편 · University of Chicago · 34년차 · 논문 65편
• John Roberts
  이 방법 2편 · UNSW Sydney · 38년차 · 논문 12편
• Fred M. Feinberg
  이 방법 2편 · University of Michigan · 30년차 · 논문 17편
• Christine Moorman
  이 방법 2편 · Duke University · 15년차 · 논문 16편
• Irina V. Kozlenkova
  이 방법 2편 · Michigan State University · 9년차 · 논문 3편
• Robert W. Palmatier
  이 방법 2편 · University of Washington · 15년차 · 논문 27편
• Jan B. Heide
  이 방법 2편 · The University of Melbourne · 15년차 · 논문 12편
• Simon J. Bell
  이 방법 2편 · The University of Melbourne · 12년차 · 논문 4편

340편