39
논문
9
최근 3년
×0.88
비중 변화
01대표 논문
- Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
- Bayesian Synthetic Control Methods
- State-Dependent Demand Estimation with Initial Conditions Correction
- Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models
- Recommending Products When Consumers Learn Their Preference Weights
- Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
- P2V-MAP: Mapping Market Structures for Large Retail Assortments
- Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
02최근 주목 논문
2024–2026
- Addressing Endogeneity Using a Two-Stage Copula Generated Regressor Approach
- A Topic-Based Segmentation Model for Identifying Segment-Level Drivers of Star Ratings from Unstructured Text Reviews
- AI for Customer Journeys: A Transformer Approach
- Bayesian Nonparametric Sequential Search
- EXPRESS: Not Just Bad Luck: Income-Based Gaps in Lottery Losses
- EXPRESS: Where Should Firms Implement Differential Privacy in Targeting? Implications for Profitability
03이 방법을 쓰는 주제
04함께 쓰는 방법
05활발한 연구자
최근 6년 2편 이상
06저널 구성
436편
MS138POM114MSOM70ISR35MISQ29JMR28JMIS11JM7MKSCI4