500
논문
144
최근 3년
×1.1
비중 변화
01대표 논문
- Task-Dependent Algorithm Aversion
- Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
- Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
- Selectively Emotional: How Smartphone Use Changes User-Generated Content
- Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
- Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice
- Valuing Intrinsic and Instrumental Preferences for Privacy
- The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty
02최근 주목 논문
2024–2026
- Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases
- The Power of a Star Rating: Differential Effects of Customer Rating Formats on Magnitude Perceptions and Consumer Reactions
- How Socioeconomic Status Shapes Food Preferences and Perceptions
- Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers
- Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
- Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations
03이 방법을 쓰는 주제
온라인 평점과 순위 146소셜미디어 마케팅 30온라인 쇼핑 경험 28시간간 선택 27온라인 리뷰와 구매 25행동 기반 인센티브 설계 25인간과 AI 협업 18옴니채널 소매 15경쟁 가격 책정 13고객가치와 고객관리 11추천 시스템과 소비자 선택 10크라우드펀딩 9
드문 주제
04함께 쓰는 방법
05활발한 연구자
최근 6년 2편 이상
06저널 구성
1295편
MS398JMR289JM203POM110MISQ93ISR91JMIS58MSOM45MKSCI8