분석 모형·게임이론

• Pay-as-You-Wish Pricing
  MKSCI · 2017 · 인용 88 · Yuxin Chen, Oded Koenigsberg, Z. John Zhang
• Targeting and Privacy in Mobile Advertising
  MKSCI · 2020 · 인용 198 · Omid Rafieian, Hema Yoganarasimhan
• Real-Time Bidding in Online Display Advertising
  MKSCI · 2018 · 인용 94 · Amin Sayedi
• Exclusive Placement in Online Advertising
  MKSCI · 2018 · 인용 34 · Amin Sayedi, Kinshuk Jerath, Marjan Baghaie
• Beyond the Last Touch: Attribution in Online Advertising
  MKSCI · 2018 · 인용 89 · Ron Berman
• Product Quality in a Distribution Channel with Inventory Risk
  MKSCI · 2017 · 인용 107 · Kinshuk Jerath, Sang-Hyun Kim, Robert Swinney
• Targeted Advertising and Consumer Inference
  MKSCI · 2021 · 인용 83 · Jiwoong Shin, Jungju Yu
• Consumer Search and Filtering on Online Retail Platforms
  JMR · 2020 · 인용 49 · Baojun Jiang, Tianxin Zou

전체 논문 →

2024–2026

• Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
  JM · 2024 · 인용 23 · Michael Braun, Eric M. Schwartz
• Artificial Intelligence on Call: The Physician's Decision of Whether to Use AI in Clinical Practice
  JMR · 2025 · 인용 13 · Tinglong Dai, Shubhranshu Singh
• Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
  MKSCI · 2024 · 인용 12 · Z. Eddie Ning, Jiwoong Shin, Jungju Yu
• Don’t Hurry, Be Happy! The Bright Side of Late Product Release
  MKSCI · 2024 · 인용 9 · Mushegh Harutyunyan, Chakravarthi Narasimhan
• Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?
  JM · 2024 · 인용 6 · Wenshu Zhang, Jia Li, Subramanian Balachander
• On the Profitability of Loyalty
  MKSCI · 2024 · 인용 6 · Ying Lei, Ji Shen, Ei Yang 외

드문 주제

최근 6년 2편 이상

• Ganesh Iyer
  이 방법 4편 · University of California, Berkeley · 19년차 · 논문 16편
• Jiwoong Shin
  이 방법 4편 · Yale University · 22년차 · 논문 20편
• Liang Guo
  이 방법 3편 · City University of Hong Kong · 17년차 · 논문 29편
• Jungju Yu
  이 방법 3편 · Korea Advanced Institute of Science and Technology · 6년차 · 논문 6편
• Raghunath Singh Rao
  이 방법 2편 · The University of Texas at Austin · 15년차 · 논문 9편
• Hema Yoganarasimhan
  이 방법 2편 · University of Washington · 14년차 · 논문 18편
• Shubhranshu Singh
  이 방법 2편 · Johns Hopkins University · 9년차 · 논문 10편
• Abhinav Uppal
  이 방법 2편 · Indian School of Business · 1년차 · 논문 2편
• T. Tony Ke
  이 방법 2편 · Chinese University of Hong Kong · 13년차 · 논문 12편
• Krista J. Li
  이 방법 2편 · Indiana University Bloomington · 11년차 · 논문 17편

2549편