신제품개발 관리

• Consumer Deliberation and Product Line Design
  MKSCI · 2012 · 인용 188 · Liang Guo
• Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
  MKSCI · 2011 · 인용 202 · Jan R. Landwehr, Aparna A. Labroo, Andreas Herrmann
• Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
  MKSCI · 2012 · 인용 45 · Christine Moorman, Simone Wies, Natalie Mizik 외
• Social Contagion in New Product Trial and Repeat
  MKSCI · 2015 · 인용 145 · Raghuram Iyengar, Christophe Van den Bulte, Jae‐Young Lee
• Product Design for the Long Run: Consumer Responses to Typical and Atypical Designs at Different Stages of Exposure
  JM · 2013 · 인용 164 · Jan R. Landwehr, Daniel Wentzel, Andreas Herrmann
• Looks Interesting, but what does it Do? Evaluation of Incongruent Product form Depends on Positioning
  JMR · 2011 · 인용 126 · Theodore J. Noseworthy, Remi Trudel
• Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
  MKSCI · 2014 · 인용 83 · Abhishek Borah, Gerard J. Tellis
• The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners
  JM · 2014 · 인용 113 · Eric Fang, Jongkuk Lee, Zhi Yang

2024–2026

• Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution
  MKSCI · 2024 · 인용 2 · Mohammad Zia, Dmitri Kuksov
• EXPRESS: Product Portfolio Choices with Product Life Cycles
  JM · 2026 · 인용 0 · Peichun Wang
• Sustainable Product Profit Potential and Availability
  JM · 2025 · 인용 0 · Bryan Bollinger, Randi Kronthal-Sacco, Levin Zhu

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