175
논문
49
최근 3년
×1.1
비중 변화
01대표 논문
- The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
- Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
- Task-Dependent Algorithm Aversion
- Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
- Retention Futility: Targeting High-Risk Customers Might be Ineffective
- Advertising to Early Trend Propagators: Evidence from Twitter
- Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness
- Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
02최근 주목 논문
2024–2026
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
- The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
- Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy
- Anatomical Depiction: How Showing a Product's Inner Structure Shapes Product Valuations
- Referral Contagion: Downstream Benefits of Customer Referrals
- Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?
03이 방법을 쓰는 주제
04함께 쓰는 방법
05활발한 연구자
최근 6년 2편 이상
06저널 구성
546편
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