검색광고 경쟁

• Analyzing the Relationship Between Organic and Sponsored Search Advertising: Positive, Negative, or Zero Interdependence?
  MKSCI · 2010 · 인용 364 · Sha Yang, Anindya Ghose
• From Generic to Branded: A Model of Spillover in Paid Search Advertising
  JMR · 2011 · 인용 370 · Oliver J. Rutz, Randolph E. Bucklin
• A Dynamic Model of Sponsored Search Advertising
  MKSCI · 2011 · 인용 39 · Song Yao, Carl F. Mela
• Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets
  JMR · 2011 · 인용 65 · Ashish Agarwal, Kartik Hosanagar, Michael D. Smith
• A “Position Paradox” in Sponsored Search Auctions
  MKSCI · 2011 · 인용 148 · Kinshuk Jerath, Liye Ma, Young‐Hoon Park 외
• The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions
  MKSCI · 2018 · 인용 315 · Raluca Ursu
• A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising
  JMR · 2012 · 인용 172 · Oliver J. Rutz, Randolph E. Bucklin, Garrett P. Sonnier
• Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry
  MKSCI · 2016 · 인용 158 · Elisabeth Honka, Pradeep K. Chintagunta

2024–2026

• Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace
  MKSCI · 2024 · 인용 7 · Mingyu Joo, Jiaqi Shi, Vibhanshu Abhishek
• Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On
  JM · 2024 · 인용 3 · Sarah C. Whitley, Anindita Chakravarty, Pengyuan Wang
• Applying Large Language Models to Sponsored Search Advertising
  MKSCI · 2025 · 인용 1 · Martin Reisenbichler, Thomas Reutterer, David A. Schweidel
• Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms
  MKSCI · 2025 · 인용 0 · Ehsan Saremi, Upender Subramanian
• Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps
  MKSCI · 2026 · 인용 0 · Louis-Daniel Pape, Michelangelo Rossi

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