112
논문
38
최근 3년
×1.4
비중 변화
01대표 논문
- Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control
- Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
- Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial Economic Inequality? An Analysis in the Context of Airbnb
- The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
- Conducting Research in Marketing with Quasi-Experiments
- Super Bowl Ads
- The Value of Rapid Delivery in Omnichannel Retailing
- Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App
02최근 주목 논문
2024–2026
- Buy Now, Pay Later: Impact of Installment Payments on Customer Purchases
- How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy
- Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
- Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
- More Likely to Pay but Less Engaged: The Effects of Switching Online Courses from Scheduled to On-Demand Release on User Behavior
- So, Sue Me…If You Can! How Legal Changes Diminishing Managers’ Risk of Being Held Liable by Shareholders Affect Firms’ Likelihood to Recall Products
03이 방법을 쓰는 주제
옴니채널 소매 16온라인 평점과 순위 13온라인 광고 효과 12온라인 건강 커뮤니티 5모바일 앱 수익화 5온라인 리뷰와 구매 5공유경제 플랫폼 5고객가치와 고객관리 4온라인 쇼핑 경험 3소셜미디어 허위정보 3제품반품 공급망 3소셜미디어 마케팅 3
드문 주제
04함께 쓰는 방법
05활발한 연구자
최근 6년 2편 이상
06저널 구성
988편
MS540POM114MSOM75ISR74MISQ54JMR47JM45MKSCI20JMIS19