2024년 8월6편 · 2024년 51편
- Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market
- Framing of Differences: Visual Product Frames Reduce Consumer Choice Deferrals
- Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising
- AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators
- The Enrichment Economy: Market Dynamics, Brand Strategy, and Ethics
- Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising