Сунил Гупта

9편

• Managing Churn to Maximize Profits
  mksci · 2020 · 인용 123 · Customer churn and segmentation
• Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
  jmr · 2016 · 인용 169 · Consumer Behavior in Brand Consumption and Identification
• Introduction to Theory and Practice in Marketing Conference Special Section of <i>Marketing Science</i>
  mksci · 2014 · 인용 11 · Management and Marketing Education
• Consumers' Price Sensitivities Across Complementary Categories
  ms · 2007 · 인용 82 · Consumer Market Behavior and Pricing
• Note on Self-Restraint as an Online Entry-Deterrence Strategy
  ms · 2006 · 인용 101 · Consumer Market Behavior and Pricing
• Supply Chain Decision Making: Will Shorter Cycle Times and Shared Point-of-Sale Information Necessarily Help?
  ms · 2004 · 인용 210 · Supply Chain and Inventory Management
• Modeling Integrative, Multiple Issue Bargaining
  ms · 1989 · 인용 49 · Game Theory and Voting Systems
• Resolving a Conflict Situation with a Reference Outcome: An Axiomatic Model
  ms · 1988 · 인용 67 · Game Theory and Voting Systems
• Combination of Forecasts: An Extension
  ms · 1987 · 인용 108 · Forecasting Techniques and Applications