01이 칸의 논문
- EXPRESS: Power Distance Belief Affects Coupon Use
- EXPRESS: Clarifying Individual Contributions: The Divisibility-Appeal Effect in Fundraising
- The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
- Inspiration from the “Biggest Loser”: Social Interactions in a Weight Loss Program
02같은 주제, 다른 방법
- EXPRESS: Consumers Prefer that Corporations Donate Periodically
- EXPRESS: The Making-Up-For-Failure Nudge: Framing Subgoals as Opportunities for Redemption Increases Goal Persistence
- The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness
- Using Expenditure Reframes to Increase Interest in Claiming Government Benefits
- Marketing and Economics of Harm Reduction: Evidence from Conservation Field Experiments
- Social Profit Orientation: Lessons from Organizations Committed to Building a Better World
- The Prosocial Ambassador Effect: Adopting an Ambassador Role Increases Sustainable Behavior
- The Uptrend Effect: Encouraging Healthy Behaviors Through Greater Inferred Normativity
- Sunk Cost Effect, Self-Control, and Contract Design
- I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring