크라우드소싱 아이디어

• Social Loss Aversion and Optimal Contest Design
  JMR · 2010 · 인용 81 · Noah Lim
• Consumer Value-Maximizing Sweepstakes and Contests
  JMR · 2010 · 인용 62 · Ajay Kalra, Mengze Shi
• The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments
  JMR · 2016 · 인용 127 · Hidehiko Nishikawa, Martin Schreier, Christoph Fuchs 외
• Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge
  JM · 2015 · 인용 90 · Lan Luo, Olivier Toubia
• Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the “Crowd”
  JM · 2017 · 인용 119 · B.J. Allen, Deepa Chandrasekaran, Suman Basuroy
• How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis
  JMR · 2016 · 인용 20 · Hua Chen, Noah Lim
• Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
  JM · 2019 · 인용 111 · Nuno Camacho, Hyoryung Nam, P.K. Kannan 외
• Focus! Creative Success is Enjoyed through Restricted Choice
  JMR · 2011 · 인용 86 · Anne-Laure Sellier, Darren W. Dahl

2024–2026

• EXPRESS: A Recipe for Creativity: An Ingredient Embedding Approach
  JM · 2026 · 인용 0 · Sibel Sozuer, Oded Netzer, Kriste Krstovski

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