64
논문
15
최근 3년
×0.87
비중 변화
01대표 논문
- Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
- Political Identity and Financial Risk Taking: Insights from Social Dominance Orientation
- Brand Coolness
- The Polarity of Online Reviews: Prevalence, Drivers and Implications
- (I'm) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions
- Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender
- Gender (Still) Matters in Business School
- The Concept of Authenticity: What It Means to Consumers
02최근 주목 논문
2024–2026
- Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
- Who Shares Fake News? Uncovering Insights from Social Media Users’ Post Histories
- Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India
- How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
- Customer-Centric Contract Changes
- Consumer Response to Climate Change: Wildfire Smoke and Sustainable Product Choice
03이 방법을 쓰는 주제
온라인 평점과 순위 10성별과 경쟁 4추천 시스템과 소비자 선택 3인간과 AI 협업 3온라인 P2P 대출 2공급망 정보시스템 2시간간 선택 2경쟁 가격 책정 2정보시스템 성과 측정 2조직 성과평가와 인센티브 2옴니채널 소매 2정보시스템 연구방법론 2
드문 주제
04함께 쓰는 방법
05활발한 연구자
최근 6년 2편 이상
06저널 구성
314편
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