Trends·소셜미디어
온라인 건강 커뮤니티
OpenAlex: Digital Marketing and Social Media, Pharmaceutical industry and healthcare, Mobile Health and mHealth Applications
23
논문
7
최근 3년
×2.3
비중 변화
01허브 논문
- Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
- Patient-or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
- Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabetes Diagnosis
- New Drug Diffusion when Forward-Looking Physicians Learn from Patient Feedback and Detailing
- “Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior
- The Effect of Information Disclosure on Industry Payments to Physicians
- Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality
- Commentary—Contagion in Prescribing Behavior Among Networks of Doctors
02최근 주목 논문
2024–2026
- Fit to Persuade: The Role of Source–Appeal Congruence in Cancer Screening Decisions
- Information Disclosure via Platform Endorsement in Online Health Care
- Does Premium Version Adoption in mHealth Improve User Engagement and Health-Related Outcomes?
- Leveraging Rational Addiction Theory to Reduce Mobile Usage
- Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients
- EXPRESS: People Like Us: Heightened Preference for Ingroup Providers in Mental Healthcare
04방법 구성
05저널 구성
164편
ISR38POM28MS26MISQ24JMIS20JM10JMR7MKSCI6MSOM5